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Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Watches
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
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Watches
Black Book: 12 Products Our Editors Loved in August 2026

The products our editors have been obsessed with in August 2026.

By Cool Material
Fashion
Nooka Zem Zoo Watch

If a watch strived to be the exact opposite of a traditional analog timepiece it would be the Nooka Zem Zoo Watch. A new take on the digital display, the Zem Zoo features digits along with a progress bar that counts from 0 to 59 minutes and a radio button…

By Cool Material Guest
Nooka-Zem-Zoo-Watch
Fashion
Nixon Player-Rubber Fluro Green Watch

Bold doesn't even begin to describe this high gloss florescent watch from Nixon. The glossy polyurethane band takes a classic shape, melding traditional form with modern materials. The face pushes a contemporary minimalist style that remains true to the traditional style of analog watches. The Nixon Player Rubber Fluro Green…

By Cool Material Guest
Nixon-FluroGreen-Rubber-watch
Fashion
UK Automatic Helicop I Red Watch

The UK Automatic Helicop I Red Watch makes a bold, confident statement without being too flashy or making you look like you're overcompensating. Its strong black square case and orange details are slick enough to wear to work and sporty enough to take to the gym. It features a handsome…

By Cool Material Guest
UK-Automatic-Helicop-I-Red-Watch
Fashion
Magrette Maui’s Fish Watch

A watch as exquisite as this often demands attention, but few actually have a story to tell. New Zealand watch makers Magrette retells the mythological story as told by the native Maoris of how a boy named Maui caught a fish that became New Zealand’s northern island. Limited to only…

By Cool Material Guest
magrette-mauis-fish-watch
Fashion
SEIKO Spring Drive Spacewalk Watch

When game designer Richard Garriott took his spacewalk as the sixth space tourist in 2008 he wanted a watch that could not only survive the journey but function normally in space. SEIKO stepped up to the challenge to create the Spring Drive Spacewalk Watch. Battery powered watches couldn't be used…

By Cool Material Guest
seiko-spring-drive-spacewalk-watch