Nooka Zem Zoo Watch

If a watch strived to be the exact opposite of a traditional analog timepiece it would be the Nooka Zem Zoo Watch. A new take on the digital display, the Zem Zoo features digits along with a progress bar that counts from 0 to 59 minutes and a radio button style AM/PM display. It features a stunning gem-cut case and mineral crystal lens and a choice of a black leather or stainless steel bracelet that compliments its contemporary design.