Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

1
Watches
Summer’s Best Watches Under $1,500
By Amos Kwon
1
Watches
The American Watchmaker Rebuilding a Lost Craft

Weiss Watch Co. is doing things a bit (or quite a lot) differently with its remarkable USA-made timepieces.

By Beau Hayhoe
1
Watches
The Best Tank Watches For Men Are Wearable History for Your Wrist

The retro style and its “hip to be square” ethos add distinguished flair to your timepiece rotation.

By Beau Hayhoe
1
Watches
Black Book: 13 Products Our Editors Loved in June 2026

The products our editors have been obsessed with in June 2026.

By Cool Material
Fashion
Diesel Studio Mixer Watches

We remember going into the Diesel shop in NYC years ago (when they were known primarily for their jeans) and as we grabbed all the gear we could fit in our hands there was a DJ spinning music in the corner. Blew our freakin' minds. The company has always had a connection…

By Mike Newman
Diesel-Studio-Mixer-Watches
Fashion
Mutewatch

If we had one wish we'd wish for a Aston Martin full of the women from Entourage.  If we had two wishes though we'd wish for that and more wrists so we could rock more watches.  We have a bit of a watch obsession.  The one we're buzzing about most…

By Mike Newman
Mutewatch
Fashion
Victorinox Swiss Army Original Watch

A long time ago in a galaxy not so far away, Victorinox (otherwise known as the brand Swiss Army) released their first watch, The Original. Flash forward to today and the Original is back—in a bigger way. Updated to a 40mm case diameter, the face of the watch isn't the…

By Cooper Fleishman
Victorinox-Swiss-Army Original-Watch
Fashion
Timex Weekender Watch

We're sure you're well aware of the fact that putting a watch on a different colored / type of strap (NATO probably) is all the rage these days. Unless you're swimming in gold doubloons like Scrooge McDuck that's probably not going to happen with Omegas, Rolexes, Pateks or Panerais, so…

By Cooper Fleishman
Timex-Weekender-Watch-1
Fashion
George Jensen NATO Watch Straps

NATO watch straps are nothing new. Open any popular menswear site and there's a 90% chance you'll end up seeing something about a Rolex, Timex or some Korean knockoff brand being outfitted with a NATO watch strap. As much as we hate trends (on the level of Journey at karaoke),…

By Cooper Fleishman
George-Jensen-NATO-Watch-Straps