The watch world is always growing and evolving. Frankly, there’s no bad time to be into watches, whether you’re a fan of luxury timepieces, rugged watches that can stand up to the elements, or just something casual to tie an outfit together. This isn’t an exhaustive list of the watches released this year. Limited-run watches like the Mission To Moonshine Gold and luxury releases like the Grand Seiko SBGW295 caught the attention of Cool Material writers and editors as well, of course. Microbrand releases that sold out before the first piece even shipped are always good eye candy, too, but in reality the everyday watch wearer can’t get their hands on one.
If you’re looking for the coolest new watches from affordable to special occasion that you could feasibly own at some point, look no further.
Q Timex Three Time Zone Chronograph
Timex continues to outdo itself with classy, well-made, and practical timepieces that belie their price point. The Q Timex Three Time Zone Chronograph brings sporty GMT style and travel-friendly functionality into the Timex mix. The stainless steel chronograph measures 40mm in diameter, and it's powered by a quartz chronograph movement.…
Longines Pilot Majetek
Longines just took its classic Pilot’s Watch Majetek Reference 3582 from 1938 and modernized it with a nicely chunkified case, improved materials, a chronometer certified L893 automatic movement, and a rather nifty fluted bezel with a rotating pointer underneath the sapphire glass. The dial is matte black with a small…
Timex Expedition North Tide & Time Compass Watch
When you're hitting the surf and sand, you don't want to wear a pricey automatic timepiece that could get lost or damaged. Plus, you want the kind of functionality that can actually help your active endeavors. Timex's Expedition North Tide & Time Compass Watch is rugged, handsome, and ready to…
AVI-8 Hawker Hunter Dual Time Chronograph
AVI-8's approach to vintage-style pilot watches is unique and fresh. The brand's latest offering takes the form of a dual-time quartz chronograph. The Hawker Hunter Atlas Dual Time gets a 12-sided 43mm stainless steel case that mimics the legendary and record-breaking Hawker Hunter jet fighter's instrumentation. Other important styling details…
2023 TAG Heuer Carrera Date 36mm Collection
You don't have to be an auto racing fan to don a TAG Heuer Carrera, and you can even venture out into non-traditional colors on the dials of the new Carrera Date 36mm Collection. The smaller diameter is also more accommodating for those who don't have wrists like John Cena.…
Citizen Eco-Drive 365 Series
Citizen's latest watches combine 1970s style with a modern solar-powered movement that offers 1 year of power on a full charge, effectively doubling their standard Eco-Drive battery life. The movement is also accurate to +/- 15 seconds per month for tremendously good timekeeping. The angular 42.5mm cases look like nothing…
Longines Spirit Flyback Chronograph
Longines' Spirit Collection is composed of handsome and evocative vintage-styled timepieces, and the brand adds a new Flyback Chronograph to the mix. Tapping into its flyback complication past from as far back as the 1920s, the new watch gets a modern L791.4 movement which delivers 68 hours of reserve, a…
Timex Command Encounter Chronograph
If you want a timepiece that's a true tool watch for not much coin, the new Command Encounter from Timex is a superb new entrant for the brand. This one embodies the company's old slogan "takes a licking and keeps on ticking" thanks to its tough octagonal 45mm resin case,…
Sinn T50
Germany's Sinn Spezialuhren makes some of the best tool watches in the world, and they employ proprietary watch tech that sets them apart from even premium Swiss brands. The brand's latest release, the T50, takes things to the next level with hardened Grade 5 titanium and proprietary bronze alloy known…