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Lifestyle
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WhistlePig’s The Boss Hog XII: Feather & Flame Is a Deliciously Unconventional Rye Whiskey

Another winning release in the exclusive Boss Hog lineup.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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8
Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Features
10 Bourbon Cocktails You Need to Try

Bourbon. One of those exquisite, tantalizing liquids we can drink any time, in any weather, in any place on Earth. Sometimes we like it neat, sometimes we like it on rocks, and hell, sometimes we take it in a shot glass. If you need a great sipping bourbon, might we…

By John A. Paradiso
10-Best-Bourbon-Cocktails
Gear
What We’re Buying: Spicy TRUFF Mayo, Filson x Danner Hiking Boots, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
What-Were-Buying-7-23-21
Misc
The Steve McQueen Owned 1968 Husqvarna Viking 360 Motorcycle is Going to Auction

Anything the King of Cool--aka Steve McQueen--touched is sure to sell for a pretty penny these days, but that's especially true when it comes to thing he rode. Case in point, this Steve McQueen owned 1968 Husqvarna Viking 360 Motorcycle. McQueen's love affair with Husqvarna motorcycles is nothing new, but…

By Cooper Fleishman
McQueen-Bike-1a
Audio
Pioneer DDJ-1000-OW DJ Controller

You might be a weekend DJ, but you can dream of making it big time, right? The folks at Pioneer can get you there with a truly special setup. They've partnered with fashion label Off-White and founder Virgil Abloh to create this limited edition DJ Controller. The base equipment is…

By Amos Kwon
Pioneer-DJ-1
Fashion
Seiko 5 Sports Custom Watch Beatmaker Limited Edition

The world of watch modding is easily dominated by the Seiko brand. You'll find all manner of styles done up by guys who work their artistic magic on custom projects. Most mods are very affordable, too, so you can collect truly one-of-a-kind pieces that watch lovers will envy. Seiko just…

By Amos Kwon
Beatmaker-1