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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Everrati Electric Ford GT40

The Ford GT40 is a Le Mans legend. British electric conversion specialist Everrati took its iconic, low-slung body and those famous guillotine doors and wrapped them around a modern all-electric powertrain, a 700V system, that emits 800 brake horsepower for a 0-to-60 time under four seconds, which beats the original's…

By Amos Kwon
Ford-Everrati-2
Clothing
Saint Perry’s Incredibly Comfy Underwear Can Be Yours for Free

Since their inception years ago, Saint Perry has redefined the men's luxury apparel space with trendy and timeless pieces that fit seamlessly into any wardrobe. Case in point, the Saint Perry Signature underwear. These boxer briefs are meticulously cut, properly trim, incredibly comfortable, long-lasting and available in a number of…

By Pat McLaughlin
SaintPerry8
Fashion
Jaquet Droz Grande Seconde Skelet-One Tourbillon Watch

Unless you spend a lot of time on watch blogs or researching the latest and greatest in timepiece innovation, Jaquet Droz is probably not a name you're familiar with. The Jaquet Droz label has been used by the family in relation to clocks, watches, and various timekeeping devices since the…

By Cooper Fleishman
Skelet-1
Features
10 Bourbon Cocktails You Need to Try

Bourbon. One of those exquisite, tantalizing liquids we can drink any time, in any weather, in any place on Earth. Sometimes we like it neat, sometimes we like it on rocks, and hell, sometimes we take it in a shot glass. If you need a great sipping bourbon, might we…

By John A. Paradiso
10-Best-Bourbon-Cocktails
Gear
What We’re Buying: Spicy TRUFF Mayo, Filson x Danner Hiking Boots, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
What-Were-Buying-7-23-21