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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
Casio Vintage X Pac-Man A100WEPC

This slick collaboration between the folks at Casio and Bandai Namco pays homage to the classic Pac-Man video game. It's a no-holds-barred design that puts the colorful game front and center. The watch is based on the practical and highly legible Casio A100WEPC with its squared off-case, four face buttons,…

By Amos Kwon
Casio-Pacman-1b
Gear
What We’re Buying: Vuori Sunday Jogger, Delta 8 Gummies, and more

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
what-were-wearing-8-20-21
Gear
The Gentlemen’s Hardware Kitchen Multi-Tool Makes Cooking on the Go Easy

We've always thought that multi-tools were essential pieces of gear for the modern man. Versatile and portable, good multi-tools give you the essentials to tackle most tasks. Unless you're looking to chef something up on the go. Adventure chefs will often carry their own kitchen tools for portable cooking, but…

By John A. Paradiso
Gentlemens-Hardware-1
Misc
Lamborghini Countach LPI 800-4

The Lamborghini Countach stands in the pantheon of supercars, and to celebrate its 50th anniversary, the Italian automaker has unveiled a reinterpretation known as the LPI 800-4. Strutting its stuff at Monterey Car Week 2021, the Countach LPI 800-4 boasts a similar wedge shape as the original but with decidedly…

By Amos Kwon
Countach-1
Misc
Offset Motorcycles OFR-M1 Off-Road Electric Motorcycle

Leave it to the Danes to create a completely off-the-wall, stylish and absolutely not street legal off-road electric motorcycle that you're going to be clamoring to buy. It's from Offset Motorcycles, and it's called the OFR-M1 Off-Road Electric Motorcycle. Equal parts street tracker, scrambler and potentially even brat-style if you don't…

By Cooper Fleishman
Offset-1