Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Videos
Game of Thrones spin-off House of the Dragon Official Teaser Trailer

GOT fans, rejoice! HBO has released the first official teaser trailer for the highly anticipated Game of Thrones prequel series House of the Dragon. Based on George R. R. Martin’s book Fire and Blood, the television show will follow the history and rise of the Targaryen family centuries before the…

By John A. Paradiso
House-Dragon
Misc
1971 Lamborghini Countach LP Prototype 500 Recreation

Say what you will about the Lamborghini Countach LPI 800-4 that was unveiled for Monterey Car Week 2021. Nobody really loved it, but the car was certainly a statement about the impact of the original 1971 Countach on the automotive world. It turns out at least one Lambo lover just…

By Amos Kwon
Countach-1
Fashion
Unimatic X Grimoldi Milano Modello Uno U1-GM

Try to say that ten times fast. The new Unimatic X Grimoldi Milano Modello Uno U1-GM is a special collaboration between the Italian microbrand watch company and the artisanal Italian jeweler. The very orange timepiece marks Unimatic's first Destro (meaning worn on the right hand, not the G.I. Joe villain),…

By Amos Kwon
Unimatic-5
Misc
Elevate Your Whiskey Game With This Bottle and Serving Tray

While I love admiring an eclectic collection of spirits on a bar cart, there's a touch of class in a dedicated whiskey decanter or storage vessel. It signals that something is special about this spirit. If you've gone to the trouble of filling a carafe with whiskey, I have to…

By John A. Paradiso
Bottle-Tray-1
Home
Industrial Design Studio Mike & Maaike’s New Furniture Line Is All about Collaboration

The modern workplace has been an ever-evolving enigma for quite a few years, but it changed even more rapidly after COVID. Industrial Design Studio Mike & Maaike and their Haven line of furniture is focused on rounded edges and flexible everything so everyone you work with can focus on what needs…

By Cooper Fleishman
Haven-8