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Sports
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Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
Isotope Hydrium Blue Night

This fresh and very modern take on the dive watch comes from London-based Isotope. The overall look of the watch is subdued with the minimalist matte black and blue dial and bezel and micro-blasted 40mm case. But the huge knurled crown and the nearly 15mm case thickness give this timepiece…

By Amos Kwon
Isotope-Blue-9
Features
The Best Outdoor Pizza Ovens For Your Next Pizza Party

While we love a good charcuterie board or cheese plate, the best appetizer and/or aperitivo setups are not complete without a multitude of pizza options. Thanks to modern technology, you can crank out damn near-perfect Neapolitan pizzas just like the Italians in under a few minutes with the correct setup.…

By Cooper Fleishman
Best-Pizza-Oven-Options-for-Your-Home-2
What We're Buying
What We’re Buying: Vintage Flannel Shirts, Unique Coffee Table Books, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
What-Were-Buying
Misc
Yamazaki Just Dropped a Half-Century Old Bottle of Whisky for $1 Million

Much like everything else, leave it to the Japanese to blend all of the American influences into one cohesive product and bank on the outcome. This time around, it isn't about denim, camo, or anything else fashion-related, it's about whisky (no e, you degen). Early last year, the team at…

By Cooper Fleishman
Yamazaki-1
Misc
Maeving Electric Motorbike

Walking out to the street and throwing one leg over the other on top of the Maeving RM1 Electric Motorbike, no one would know what kind of power was present there. In addition to being revolutionary, this e-Bike is the most passable option for an everyday motorcycle we've seen so…

By Cooper Fleishman
Maeving-Bike-1