Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.


Filson Vintage Flannel Work Shirt

“When it comes to flannel, I don’t like slim-cut versions with thin fabric, but I’m also not keen on looking like I just spent a month in the woods with nothing but an axe and a crusty dog to keep me company. The Filson Vintage Flannel Work Shirt strikes the perfect balance with its thick cotton and moderate cut. The brushed interior is super soft, and the big chest flap pockets are actually made to carry stuff. This is my second one, and I’ll never go back to ordinary flannel. This one is simply the best you can buy.” Buy: $145

Amos Kwon, Auto/Watches Editor



“I came across a post on Kottke recently with these cool, mid-century modern matchbox labels that have been made available as prints. I love the idea of artwork being displayed on everyday functional items. When I clicked through to check out the prints I was excited to see that there was a book featuring a bunch of the labels as well. So I naturally had to hit the order button.” Buy: $28

Tim Jacobsen, Co-Founder


Hornit Clug Bike Rack

“As far as I can tell there have been very few modern innovations in bike storage technology. But, I was in the market for a discreet, unobtrusive, simple rack for my bikes. Most bike setups are a bit clunky or require lifting and lowering your bike off the wall. Thankfully, I came across the Hornit Clug. This tiny, ingenious device performs its job perfectly. Really, all it does is allow the bike to rest vertically against the wall without fear of it falling backwards or to the sides. It’s perfect for small spaces or if you’re trying to clean up some clutter.” Buy: $21

John A. Paradiso, Managing Editor


Lululemon Soft Knit Overshirt

“One of the drawbacks of working from home is that my wife has the heat on a timer so that we are nice and warm at night but it’s pretty cold during the day. That presents a problem at my desk. Lululemon is helping solve this problem with their soft knit overshirt. Think if a flannel and a comfy sweatshirt had a baby. Not only will you look like Rip’s buddy on Yellowstone but you’ll send that cold air out the “door”. It’s four-way stretch so it’s super soft, unlike the flannel brethren. It’s also quick drying and sweat-wicking which would come in handy if I wanted to go out and cut down some trees for a fire. Upgrade your warmth and get one here.”
Buy: $118

Sean Ryan, Co-Founder


We feel like it’s relatively common knowledge these days that better gut health leads to improved overall wellness, but how, exactly do you make that happen? Skip the obscure diets and Instagram fads because all you need is Probulin Total Care probiotic capsules. Unlike other options on the market, Probulin Total Care offers a premium blend of Lactobacillus and Bifidobacterium strains–along with targeted ingredients–for whole body health and unparalleled support, but you should still consult your healthcare professional prior to taking it. That said, Probulin is the best way to kickstart your health and wellness program.