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What We're Buying

How Danner Makes Its Perfectly Rugged Boots Right Here in the U.S.A.
What We're Buying
How Danner Makes Its Perfectly Rugged Boots Right Here in the U.S.A.
By Beau Hayhoe
1
What We're Buying
Meshy Is Sexshy

MeUndies’ Sheer Mesh Underwear Is Back. For Now.

By Cool Material
1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

By Cool Material
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans
What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

By Lanny Fuller
Features
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

By Cool Material
Uppercut Deluxe Hair Cream for Men
Features
A Better Way to Bring the Shade

Shibumi Reinvented Beach Shade. Now It’s Coming for the Pop-Up Tent.

By Cool Material
Shade Tent
Clothing
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
Outlier Menswear NYC Interview
Accessories
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
Fall Style Guide 2026
Accessories
Black Book: 12 Products Our Editors Loved in September 2026

The products our editors have been obsessed with in September 2026.

By Cool Material
Black Book September 2026