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What We're Buying

1
What We're Buying
Good Taste. Better Prices.
By Cool Material
1
What We're Buying
Sony Just Brought Back 1979’s Coolest Headphones

Bop like it's 1979.

By Cool Material
Your Car Deserves Better Than a Gas Station Air Freshener Your Car Deserves Better Than a Gas Station Air Freshener
What We're Buying
Your Car Deserves Better Than a Gas Station Air Freshener

Olauto is bringing fine fragrance, clever design, and a little personality to the humble car air freshener.

By Cool Material
1
What We're Buying
Meshy Is Sexshy

MeUndies’ Sheer Mesh Underwear Is Back. For Now.

By Cool Material
Fashion
How Danner Makes Its Perfectly Rugged Boots Right Here in the U.S.A.

It’s not easy, but Danner’s long-running legacy leans on American-made craftsmanship and steadfast attention to detail.

By Beau Hayhoe
How Danner Boots Are Made
Clothing
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

By Lanny Fuller
Greyson Vintage NFL Hoodies
Features
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

By Cool Material
Uppercut Deluxe Hair Cream for Men
Clothing
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
Outlier Menswear NYC Interview
Accessories
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
Fall Style Guide 2026