Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Robert Redford’s 1964 Porsche 904 GTS Coupe

The famous actor and founder of the Sundance Film Festival also had great taste in cars, as exemplified by this rare Porsche 904 GTS Coupe. The 904 GTS was built over the course of only two years, between 1964 and 1965. The car's engine made it a "giant killer", going…

By Amos Kwon
Redford-Car-1b
Clothing
Mizzen+Main Has All the Clothing You Need To Look Great at Home and at the Office

Mizzen+Main has redefined workplace wardrobe with clothes that feel like athletic wear and look like custom tailored fits. Built on the belief that men deserve comfortable clothes that come with confidence, Mizzen+Main combine performance fabrics with modern silhouettes to create clothes that look great and feel even better. Machine-washable dress…

By Pat McLaughlin
0110 MM Cool Material In-Feed Takeover 1000×600
Home
Start Your New Year Right With This Avocado Green Mattress Sale

The new year is all about making changes. This year, we're finally taking the plunge and upgrading our sleep game with Avocado. There's never been a better time to up your sleep game with mattresses and non-toxic pillows because Avocado just kicked off a New Year's sale. You can save…

By Pat McLaughlin
3000×1800 AVO Natural as Love (1)
Fashion
Oris Big Crown x Cervo Volante

Sustainability in watch-making is very much a real thing that many major watch manufacturers are incorporating in production. One of our favorite watch brands, Oris, does it better than anyone. The Hölstein, Switzerland brand continues down this path with its latest offering, the Big Crown x Cervo Volante. The climate-neutral…

By Amos Kwon
Oris-Watch-1
Misc
Shacksbury Non-Alcoholic Mountain Tonic

Despite the meteoric rise of craft beer, craft cider has remained relatively under the radar. But, Vermont's Shacksbury Cider has become one of the industry's leading cider producers beloved by folks across the country. After many collaborations and dabblings in the world of wine, it's unsurprising that Shacksbury has launched…

By John A. Paradiso
Mountain-Tonic