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Lifestyle
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WhistlePig’s The Boss Hog XII: Feather & Flame Is a Deliciously Unconventional Rye Whiskey

Another winning release in the exclusive Boss Hog lineup.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Features
7 Gins For People Who Think They Don’t Like Gin

Gin inspires drinkers to fall strongly into one of two camps: those who love the spirit in all its forms, and those who despite it. A lot of that has to do with the piney juniper flavors that define London dry gin and those that style themselves after that most…

By Nickolaus Hines
Gins-For-People-Who-Think-They-Don’t-Like-Gin
What We're Buying
What We’re Buying: Corduroy Overalls, Suede Sandals, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Flannel-Feat
Audio
Google Just Unveiled All Their Latest and Greatest Products to Do Battle With Apple Options

As everyone knows at this point, the Apple iPhone 14 Launch Event dropped a whole complement of new iPhones, Apple Watches, feature upgrades and AirPods. [But if you missed it, you can check out all the details of the iPhone 14 Launch Event here.] As it goes with all things…

By Cooper Fleishman
Google-4
Fashion
Rado DiaStar Original 60-Year Anniversary Edition

Swiss watch brand Rado is known for its vintage and very original ovular cased DiaStar timepiece and it's done up a 60th Anniversary Edition of the famous DiaStar by Zurich-based designer Alfredo Häberli. The minimalist watch retains the classic shape and reinterprets the watch's famous twelve-facet sapphire crystal by reducing…

By Amos Kwon
Rado-1
Accessories
The Best Boots on Huckberry You Can Buy Right Now

Browsing Huckberry’s website is like doing a deep dive into “Buy It For Life” type products — especially when it comes to footwear. The men’s boots section alone is full of options that will likely outlive you no matter how much abuse you try and put them through. Whittling down…

By Dillon McLaughlin
Best-Boots-on-Huckberry