Most people experience Ferrari from a distance. A fleeting glimpse at a stoplight. A perfectly framed photo online. Maybe the distant howl of an engine.
Ferrari Racing Days offers something rarer. Proximity.
Photo via Ferrari
On May 16th, Ferrari Racing Days returns to Circuit of the Americas in Austin, bringing Ferrari Challenge North America to one of the country’s premier racing circuits for a full day of competition, historic race cars, paddock access, and the unmistakable theater of Ferrari motorsport.
At the center of the event is Ferrari Challenge North America, Ferrari’s single-marque racing series where drivers compete in purpose-built Ferrari race cars across COTA’s sweeping elevation changes and technical corners. It’s Ferrari in its purest environment. Not under velvet ropes or parked beneath gallery lighting, but moving at speed exactly as intended.
Photo via Ferrari
Beyond the racing itself, Ferrari Racing Days offers a more intimate view into the world surrounding the brand. Fans can explore the paddock, experience Ferrari activations throughout the circuit, and see historic race cars up close throughout the day.
That intimacy is part of what makes the event compelling. Unlike the scale and spectacle of a Formula 1 weekend (also a great time), Ferrari Racing Days feels far more personal. The atmosphere is refined but approachable. You still get the sound, speed, and emotion that define great motorsport, just without the overwhelming sprawl that often comes with modern race weekends.
There’s also something uniquely satisfying about seeing Ferrari’s racing heritage in motion at a place like COTA. The architecture of the circuit, the elevation changes, the long straights disappearing into Texas heat. It all suits the occasion remarkably well.
Ferrari Racing Days takes place this weekend, May 16, at Circuit of the Americas in Austin.
Best part? Admission is free with registration.
