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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
5 Artisan Menswear Brands Where You Can Buy Truly Unique Clothing

Everything in menswear seems to be accelerated these days. There’s always a new collaboration or capsule collection to cover, a sale here or a new trend there. Creative directors come, fashion shows go. This is, of course, part of the fun of following the industry: it never gets old. But…

By Brett Braley
Artisan-Menswear
Drinks
This $150 Bottled Old Fashioned Is the Easiest Cocktail Party Crowd Pleaser

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. The pandemic sped up a lot of trends in the drinks industry. One that has had some staying power as things opened up is the prevalence of ready to…

By Nickolaus Hines
the gold fashioned from sunday’s finest
Misc
1972 Land Rover Lightweight 88 Adventure Project

The Land Rover Lightweight 88 was originally created to allow for military transport via helicopter and, at the same time, manage rough terrain while performing ground duties. This special version known as the 'Adventure Project" shows off a bare metal silver exterior for a truly unique look that's both refined…

By Amos Kwon
Land-Rover-8
Fashion
Supreme x The North Face G-Shock DW-6900

Count on Supreme to collab with the North Face on weather-ready apparel, but this year showcases a G-Shock watch emblazoned with the two brands' logos. This three-way team-up uses the classic and tough DW-6900 model paired with a nylon and Velcro strap with patches from TNF and Supreme. Although the…

By Amos Kwon
Supreme-5
Misc
2023 Toyota Prius

The Toyota Prius was the pioneer for the hybrid vehicle segment when it began back in the late '90s. It dominated sales but no one would ever have accused it of being attractive, especially the current generation. With the arrival of more efficient and far less hideous players in the…

By Amos Kwon
Prius-7