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Sports
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Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Eboni Major Just Dropped Her First New Bourbon Release After Leaving Bulleit as the First Black Female Whiskey Blender

While we love Bulleit bourbon and rye for their unique bottle shape and their ability to blend well into any cocktail, the brand is not without it's controversy. The brand had their fair share of bad dealings from what we gather, but they did do a little bit of good…

By Cooper Fleishman
Dread-2
Misc
Mitsubishi FUSO NOMADPro

Remote working never looked so innovative. Mitsubishi Fuso Truck and Bus Corporation shows us what a converted cargo truck can actually do. The NOMADPro uses a Mitsubishi FUSO light-duty Canter truck and turns it into a high-tech roving home office with amenities such as a retractable wash basin, shower, and…

By Amos Kwon
NOMADPro-6
Tech
Open up New VR Worlds With the HTC Vive Xr Elite Headset

If you want to open yourself up to the world of virtual reality--or the so-called MetaVerse, without cosigning all the Facebook paperwork--your best option is to dial-in (pun very much intended) with the HTC Vive Xr Elite Headset you see here. We'll let the VIVE marketing department take it away…

By Cooper Fleishman
HTC-6
Clothing
Redo Your Entire Sock Drawer With London Sock Co.

Socks are one of the greatest ways to add a pop of color or a bold pattern to your look--without having to worry about being too flashy. Throw out all your boring black and white socks because it's time for an upgrade with London Sock Co. With solid color options…

By Pat McLaughlin
LSC_UltimateBoot_ChristinaBull_Oct21_newbox (1) (2)
Features
Why Your Next Favorite Rye Whiskey Just Might Be This All-Texas Bottle

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. While bourbon is usually the first spirit to come to mind when thinking about American whiskey, rye has been a staple since the mid-1700s. It’s a must-have for many…

By Nickolaus Hines
still-austin-distillery-straight-rye-whiskey