Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
LOKI Discovery Series Off-Road Campers

The new LOKI Discovery Series is the brand's biggest and baddest, essentially turning a work truck into a mobile off-road habitat that's ready to take on just about anything. LOKI can use one of several donor vehicles to create its beast, ranging from 16 feet all the way to 20…

By Amos Kwon
Loki-6
Fashion
Accutron Astronaut “T” Limited Edition

The Bulova Accutron Astronaut from the 1960s is historic. A little bit before the onset of the all-devouring quartz watch emerged, Bulova made a tuning fork-powered watch that maintained +/- 2-second per day accuracy, unheard of in the world of mechanical watches. It was even used by CIA pilots in…

By Amos Kwon
Accutron-5
Misc
Green 1955 Mercedes-Benz 300 SL “Gullwing” Heads to Auction

It's not often you see a classic Mercedes Gullwing coupe, even at auction. When you do, they're typically in silver, white, red, or black. But this rare example clad in Mittlegrun (Medium Green) is the only one in this color that rolled off the factory floor, and boy does it…

By Amos Kwon
Gullwing-9
Fashion
This One Type of Coat Effortlessly Improves Your Cold Weather Style

After a while, it's easy for one's closet to start to look a little, well, uninspired. No matter what you do, it’s hard to get excited to put together an outfit when everything feels a little blah. It happens to the best of us – and for me, more than…

By Brett Braley
One-Simple-Piece-of-Clothing-Ups-Your-Style-Without-Breaking-Bank
Misc
Nu’Clear See-Through Motorcycle

Designer Mikhail Smolyanov has created a detailed rendering of a transparent motorcycle made out of bullet-proof glass, and the appropriately named Nu'Clear is utterly mesmerizing. The glass makes it possible to see most of the componentry, making it a rolling work of modern art. Even the wheels are transparent for…

By Amos Kwon
Clear-Motorcycle-5