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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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partner
Bowl Season Gear by Nike
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partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Features
This Easy Drinking Hawaiian Vodka Is Made With Deep Ocean Water

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. It’s easy to find gimmicky vodkas. You know the kind: They list an overabundance in the number of distillations, or highlight “gluten free” front and center on the bottle,…

By Nickolaus Hines
Clean Crisp beach Bottle
Misc
Colorado Teardrops Boulder EV Camper Trailer

Colorado Teardrops has built a 12-foot streamlined camper trailer for EVs, and its big sell is a 75kWh battery located in the floor that helps EV owners maintain its non-towing range and even extend range for long trips. It's not just a big battery, though, because it offers sleeping quarters…

By Amos Kwon
Teardrops-6
Audio
Master & Dynamic’s Headphones Honor the Legacy of Space Travel

The 1960s were a time of adventure and wonderment. Most specifically when it came to the Space Race, a time in which world powers were competing to make their mark on human history with rockets, space crafts, and a little imagination. Now, audio company Master & Dynamic, in collaboration with…

By Brett Braley
Dynamic-4
Fashion
G-SHOCK Utility Metal Collection

The "CasiOak" line of G-SHOCK watches has become a colossal success for the brand, and there's no stopping it. The latest iterations are called the Utility Metal Collection that pairs the GM2100 case with soft fabric straps. Models GM2100CB-1A, GM2100CB-3A, and GM2100C-5A all have 44.4mm diameter cases topped off with…

By Amos Kwon
Gshock-Metal-10
Misc
The Best Kind of Chicken Nuggets, Free for a Year

ButcherBox delivers high-quality meat straight to your door. Everything from 100% grass-fed beef and pork raised crate-free to wild caught salmon. Plus, if you sign up today, every package for a year will include a free bag of gluten-free chicken nuggets. What other butcher is going to hook you up…

By Pat McLaughlin
Butcherbox_1000x600 (1)