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Travel
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Is Williamsburg the Most Underrated Golf Destination in America?

More than a dozen championship courses, legendary designers, great resorts, and plenty to do after 18 holes make a compelling case.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

1
4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Stuff Every Man Should Know

Previously we gave you a list of 20 books to teach you manly skills but this time we figured we'd try to condense the message into one really great book just in case that was too much reading. Everything you need is in this one book, Stuff Every Man Should…

By Cool Material Guest
Stuff-Every-Man-Should-Know
Entertainment
Psycho Bunny Poker Set

Whether you're playing to win or playing for fun, Psycho Bunny helps you play in style. The Psycho Bunny Poker Set demonstrates the unique charm and twisted style the brand is known for. The set features 2 decks of casino grade cards and chips featuring the lovably macabre Psycho Bunny…

By Cool Material Guest
Psycho-Bunny-Poker-Set
Fashion
Free Hands Gloves

Yeah Mom, we know... we'll get frost bite if we don't wear gloves. You've been saying it for over 20 years. It's just that we really don't want to give up access to our iPhones, cameras and PSP because of bulky gloves. You can finally put your mother's worries to…

By Cool Material Guest
Free-Hands-Gloves
Clothing
Bambu Apparel

No, you haven't been smoking too much. Your favorite rolling paper company is totally making cool t-shirts now. Bambu's brand new line of apparel features vintage ads and artwork that the company has been using since their beginning in 1764. It's good to see that their amazing collection of advertising…

By Cool Material Guest
Bambu-Apparel
Contests & Give-Aways
Give-Away: Kyndrid Jewelry for Men

Private Bracelet ($30) and Monarchy Squared Necklace ($45) With the belief that we're all unique individuals with a common bond, Kyndrid creates expressive collections of jewelry that are somehow both personal and universal. The Private Bracelet from the Free Style collection comes off as sleek and bold through its pattern…

By Cool Material Guest
Kyndrid-Jewlery-for-Men