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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Accessories
L.L. Bean’s Heritage Tote

The best investments are made on pieces that get better with age. These days, with electronics and gadgets, that quality is rare. The L.L. Bean Heritage Tote is made from genuine leather, has rugged rolled leather handles and a vintage aesthetic. The vegetable-tanned leather will acquire a rich patina over…

By BSacco
llbean_bag
Home
Aides Graffiti

Public Health and Safety is a big deal in France. Bound and determined to dispel the notion that they surrender on everything, the French created the Aides organization to promotee HIV/AIDS awareness and treatment. As opposed to tailoring the program to something absurd like abstinence only education, they promote safe…

By Cooper Fleishman
video-Aides-Graffit-2i-th
Transportation
Harley 2010 Sportster Forty-Eight

The only thing more manly than riding a Harley is riding a Harley with a wicked beard. While it definitely won't help you with the latter, the Harley 2010 Sportster Forty-Eight will definitely help you with the former. When you add to that the fact that it gets 57mpg highway,…

By Cooper Fleishman
harley
Entertainment
Giant Cardboard Taxidermy

There are quite a few manly things you can do to decorate your bachelor pad or your man cave, but even big ass TVs, skipping drapes, and beer clocks pale in comparison to the 10 point buck "trophy" your estranged Uncle Rod has hanging above the fireplace in his cabin.…

By Cooper Fleishman
taxidermy
Entertainment
Markus the Gorilla Bank

Being too old for a piggy bank doesn't mean you just stop collecting your change. Plastic might be the payment method of choice now, but cash is still king. You're bound to end up with change eventually, so you might as well have a conversation piece to store it in.…

By Cooper Fleishman
Markus-the-Gorilla-Bank