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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
Ducati Superbike 1198 R Corse Special Edition

It seems we may have been a little hasty when we posted our list of 15 Motorcycles To Make You A Man. Unlike certain unnamed politicians, we're not above admitting that there is most to the story. In this case, it comes in the form of the Ducati Superbike 1198…

By Cooper Fleishman
Ducati Superbike 1198 R Corse Special Edition
Accessories
Vans Supercorsa CA

Much like our love for bacon, t-shirts, and all things gasoline powered, men share a love of comfortable shoes. We know what you're thinking, and yes, we have no problem using the "l word" in this instance - as long as it's in reference to a pair of Vans. But…

By Cooper Fleishman
Vans Supercorsa CA
Entertainment
Emails from an Asshole: Real People Being Stupid

There comes a time in everyone's life when they reach the breaking point and finally decide to click send on that email you've been writing to your boss for months. You know the one. The one that says "go fuck yourself" in no uncertain terms. Most of us will end…

By Cooper Fleishman
Emails from an Asshole Real People Being Stupid
Home
Black & Decker Alligator Lopper Electric Chain Saw

If you thought your collection of tools was already complete you would be wrong. The Black & Decker Alligator Lopper Electric Chain Saw is the lawn maintenance version of the Jaws of Life (complete with menacing face and teeth) and you know what that means - it will cut through…

By Cooper Fleishman
Black Decker Alligator Lopper Electric Chain Saw
Entertainment
Mercedes Benz Museum Objects

Marketing is something we're forced to interact with on a daily basis - whether we like it or not. None of us is immune to it because we've all ended up ordering an otherwise shitty beer in hopes that it will make us more interesting (it won't), or an even…

By Cooper Fleishman
Mercedes Benz Museum Objects