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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Accessories
Stainless Steel Bottle Opener Cufflinks

Stainless steel? Check. Cufflinks for your shiny shirt? Check. Bottle opener? Double check. These Stainless Steel Bottle Opener Cufflinks have everything necessary to be successful. When every other part of your wardrobe is equipped with a bottle opener, why not your cufflinks? When your cufflinks are this versatile they may…

By Cooper Fleishman
Stainless Steel Bottle Opener Cufflinks
Transportation
TATO Commuter Bicycle

If you ride to work, you ought to check out TATO’s Commuter Bike.   It’s unique frame provides a storage space nearly 4 inches wide running the length of the frame, giving you 12.16 liters of space.   It’s a perfect fit for a briefcase, bookbag, 12.16 liters of beer, whatever. Moreover,…

By Wylie Overstreet
TATO Commuter Bicycle
Clothing
To A Tee: Homage

Homage turns back the clock with shout outs to memorable moments and personalities in sports, music, politics and popular culture. Whether you're bossing your hometown, representing a beloved team, or looking to show your support for Jesse Jackson circa 1984, Homage has a design for you. Telling stories of triumph,…

By BSacco
to-a-t-homage copy
Fashion
Diesel Timeframes Digital

Negative space is such a big deal now that you can talk about it in polite conversation with your friends without even sounding like a hipster douche. Save your breath for hipster mocking and say everything you want about negative space with the Diesel Timeframes Digital. In standard Diesel fashion,…

By Cooper Fleishman
diesel-watch-dz7118
Entertainment
True Blood: The Complete Second Season DVD

Robert Pattinson did to vampires what STDs did to free love in the 60s - destroyed it for men everywhere. True Blood helped remind Americans why Dawson's Creek with vampires isn't a shining example (vampires aside) of vampire fiction in the best way possible - blood, guts, and sex. True…

By Cooper Fleishman
True Blood The Complete Second Season DVD