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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Audio
Skullcandy Roc Nation Aviator Headphones

Unless your into scarves, skulls, or skinny jeans,  rock star accessories don't do anything for you. While we don't necessarily agree with million dollar chains and gold teeth, rappers make wicked collaborations happen all the time. So Skullcandy partnered with Jay-Z and Roc Nation to drop the Aviator Headphones. They…

By Cooper Fleishman
Skullcandy Roc Nation Aviator Headphones
Drinks
On The Rocks Whiskey Stones

When was the last time you consumed warm liquor (wine doesn't count, it's not real liquor)? If your beverage of choice isn't chilled, then it's going on the rocks. But then the ice melts and dilutes your drink - along with her libido. On The Rocks Whiskey Stones allow you…

By Cooper Fleishman
On The Rocks Whiskey Stones-th
Food
Knife Block

In the list of manly things that don't involve gasoline or firearms, nothing ranks higher than chopping wood. It's a trip to the gym that gives you physical results (glamour muscles don't count). More importantly, it gives you a reason to swing around a big ass weapon. The Knife Block…

By Cooper Fleishman
Knife Block
Clothing
Cassette Stacks Tee

At this point in time, cassettes are probably more memorable for the deez nuts joke dilemma that we have all fallen victim to than they are for their original purpose - creating mixtapes to pick up chicks in high school. Urban Outfitters remembers the gold old days so they made…

By Cooper Fleishman
Urban Outfitters Cassette Stacks Tee
Contests & Give-Aways
GIVEAWAY: Sirtified The Sanctuary

There is only one area where man conducts important business when he's not at the office - the bedroom. Unfortunately, with your collection of headsets, your phones, and your collection of iGadgets the night stand tends to get a little cluttered. We're not even going to get started on the…

By Cooper Fleishman
GIVEAWAY Bluelounge Sanctuary