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What We're Buying
The Cool Material 2026 Fall Style Guide

The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Audio
Hoodie Buddie

Having music on the go is always nice.  The flipside of that coin of course is carrying earbuds or headphones, which scientists in obscure European laboratories have recently discovered are not only predisposed to getting tangled and/or in the way, it turns out it's a mathematical certainty.   Hoodie Buddie…

By Wylie Overstreet
Hoodie Buddie
Entertainment
Handy Dad: 25 Awesome Projects for Dads and Kids

You know you love your dad. We know it's uncommon to use that word in sentence (let alone about another man), but it's true and we're not here to judge. The man taught you how to ride a bike, how to talk to women, and if he was anything like…

By Cooper Fleishman
Handy Dad 25 Awesome Projects for Dads and Kids
Contests & Give-Aways
GIVEAWAY: Sony Piiq Qlasp and Giiq

Just because some overpaid economist sitting behind some desk somewhere got tired of picking up his employees three martini "lunch" tabs doesn't mean there aren't still a few things in life that are free. Stripper cards in Vegas, oil (but only in Florida), and pictures of Miley Cyrus (unless you're…

By Cooper Fleishman
GIVEAWAY Sony Piiq Qlasp and Giiq
Drinks
Slang Flask

We appreciate Urban Outfitter's Slang Flask for its candor. Let's be honest for a second. When you use a flask, you're drinking. And when you're drinking--if you're like us--you're kind of an asshole. That's truth in advertising right there. Besides, way we see it, at least you're an honest asshole. And that's…

By Wylie Overstreet
Slang Flask
Fashion
Diesel Analog DZ1326

Be honest - until the time you found out about how much fun women could be plastic ruled your life. You definitely had LEGOs, but you probably also had GI Joe or Ninja Turtles, and guns or baseball bats. The point is, there was always plastic. Diesel wants to take…

By Cooper Fleishman
Diesel Analog DZ1326