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Features
Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Two generations of American denim makers come together to prove that great design doesn't have to stand still.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Beer: A Genuine Collection of Cans

Art and history - definitely art history - are probably subjects you didn't pay much attention to in school. Beer, on the other hand, was probably your favorite subject throughout most of college. It has a way of changing evening the largest problems, like learning, into forgettable afterthoughts - like…

By Cooper Fleishman
beer-can-genuine
Home
Freshen Up Shower Curtain

The only remnants of the barbershop era are the occasional barbershop poles on hip side street in NYC and the blue tonic your comb sits in at the salon.  Yup, the salon - that’s where most of us guys go to get a haircut these days since the local barbershop…

By Mike Newman
freshen-up-shower-curtain
Fashion
Dana Levy Glass Leather Braided Skull Bracelets

You don’t have to ride with the Hells Angels to rock some skulls everyday.  Once reserved for bikers, pirates and flaming bicep tattoos, skulls nowadays show up in the wardrobes of dudes who would rather drink a beer than smash it over someone’s head.  If you think splashing a silver…

By Mike Newman
skull-bracelets
Phones
Eton Mobius iPhone 4 Battery Pack

Sooner or later, all batteries die. This isn't a huge catastrophe when they're in a device like a remote or a razor because you can just flip channels manually and go with the rugged look for a day or three. Or, you can just pop in new batteries from the…

By Cooper Fleishman
eton-mobius-battery-pack
Transportation
Rapha Bicycle Collection

If you are unfamiliar with Rapha they produce top of the line biking gear, so when they decided to make the foray into actually manufacturing bikes they wisely turned to some of the leading frame builders around.  It’s like a celebrity deciding to create their own clothing line and getting…

By Mike Newman
rapha-bikes-collection