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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Food
Williams-Sonoma Butcher Shop

If you've ever dropped by a Williams-Sonoma and grabbed a catalog, we're sure you quickly noticed that half the stuff isn't found in the store.  Sure, they've got the selection of Le Creuset dutch ovens, grilling gizmos and a stock of hand soaps that even a garbageman couldn't go through in…

By Mike Newman
williams-sonoma-butcher-shop
Food
TABASCO Family Reserve

We know that gold chains = respect.  We're aware that those guys in the casino mean business and we know that Mr. T is perhaps the greatest human being alive (sorry, Dalai Lama).  So, when we saw the reflecting of gold around the neck of our already beloved TABASCO sauce, we knew something good…

By Mike Newman
tabasco-reserve
Accessories
“Miss You” Card

Contrary to popular belief (action movies), men are, in fact, capable of emotion. We might not regularly show it - and we definitely won't say it aloud - but we do occasionally miss people. Instead of simply say it over the phone email, take the high road and send something…

By Cooper Fleishman
miss-you-card
Entertainment
The Moustache Grower’s Guide

Whatever the reason may be - irony, woodsman appeal, tickling women - growing a mustache isn't as simple as just not shaving your upper lip.  Okay, frankly it is that easy, but if you have an extra $10 lying around and you want to get serious about your facial hair decision,…

By Mike Newman
moustache-growers-guide
Drinks
Brooklyn Brew Shop Beer Making Kits

Plumbing repairs. Electrical outlet wiring. Fresh coats of paint. You do everything else yourself, why shouldn't you also DIY the beer you're going to drink before, after and during those projects? The process is as much art as it science, but the instructions are simple enough that any man capable…

By Cooper Fleishman
brooklyn-beer-making-kit