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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Entertainment
Breaking Bad: Season 3

We've been interested in chemistry since the first time we found out about the reaction that happens when vinegar is mixed with baking soda. Fifth grade volcanoes still amuse us, but we kind of lost interest after that science fair. To be fair, outside of that one experiment we never…

By Cooper Fleishman
breaking-bad-3
Videos
Los Gogo Single Fin 6’2″ Surfboard Construction

How It's Made shows are the male equivalent of Food Network (to be fair, we watch that with rapt attention too). The process of creation has always been something we've found interesting, and even if we've never been much good at surfing, we want to try again after seeing the…

By Cooper Fleishman
video-Los-Gogo-Single-Fin-Surfboard-Construction-th
Fashion
Steampunk Miniature Pipe Wrenches Cufflinks

Normally steampunk and industrial fashion wouldn't find its way through the door at a wedding (unless it was one of those really strange, geeked-out weddings you hear about on Fark).  To add just a touch of that style to some formal attire we'd highly recommend these Miniature Pipe Wrench Cufflinks…

By Mike Newman
wrench-cufflinks
Entertainment
Recipes Every Man Should Know

Before they get to copyright information or any sort of Table of Contents, Recipes Every Man Should Know declares, "This book is for hungry guys," so we were like, "Yup, that sounds about right," and picked ourselves up a copy.  Even if your kitchen skill-set has progressed beyond, "What's a…

By Mike Newman
recipes-every-man-should-know
Fashion
Nixon Raw Steel Watches

In case you've never been inside a Chipotle, Urban Outfitters or one of it's similarly decorated faxsimiles, raw materials are all the rage. If you can get Tex Mex and stupid tchotkes while basking the glory that is raw materials, why can't you take it with you? After the huge…

By Cooper Fleishman
nixon-steel-watches