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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
2
What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
The Bike Crate

Let's admit it, the standard bicycle basket is not the manliest thing on the market. Functional? Yes, but so is a bell and that's not exactly a smooth way of getting some bikini-clad woman's attention down the shore now is it? Outside of a backpack, guy's haven't had a real option for transporting…

By Mike Newman
The-Bike-Crate
Home
Liquor Scented Soaps

We were aware that washing your hair with beer was a good thing and it conditions it nicely. We've even tried it on occasion, albeit by accident while we were in a mosh pit (please we're not wasting our beer on our hair, we'd let it fall out before we did…

By Mike Newman
Liquor-Scented-Soaps
Entertainment
Walls Notebook

Finding an unmarked wall in New York City is like finding something educational on The Learning Channel. Not gonna happen. They've all been tagged or filled with ads and scrolling lights. So what's a young, inspired street artist to do when the main metropolis of the country is already had…

By Mike Newman
Walls-Notebook
Transportation
The Derringer Bespoke Collection

There are a lot of cool products that grace the front page of this website, but few of them make us stop and stare in awe like a supermodel just crossed paths with us. The Derringer Bespoke Collection of bikes are all products that will make you question your need…

By Cooper Fleishman
The-Derringer-Bespoke-Collection
Fashion
Timex Weekender Watch

We're sure you're well aware of the fact that putting a watch on a different colored / type of strap (NATO probably) is all the rage these days. Unless you're swimming in gold doubloons like Scrooge McDuck that's probably not going to happen with Omegas, Rolexes, Pateks or Panerais, so…

By Cooper Fleishman
Timex-Weekender-Watch-1