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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
The Abide Guide: Living Like Lebowski

There's a ton of things to be stressed out by these days—rising gas prices, the entire world's economic outlook, Snooki—making us wound tighter than Woody Allen after a double espresso. Who is there to turn to when our blood pressure has skyrocketed to astronomical levels? The Dude. In The Abide Guide: Living Like…

By Mike Newman
The-Abide-Guide-Living-Like-Lebowski-01
Clothing
To A Tee: Truly Sanctuary

I'm no t-shirtolgist, but I do know that graphic tees became a staple when they started to get cheeky and clever. There was a time when logos from brands and bands were all you had to choose from. Then some t-shirt genius put a funny saying on one, and BAM,…

By BSacco
t-a-t-truly-sanctuary
Entertainment
Land Carpet

A little while after you've put your tray table up, downed a few mini liquor bottles and listened to the how to buckle your seat belt and use the flotation devices spiel, you may look out your plane's window to see the Earth from your new bird's-eye view. No matter…

By Mike Newman
Land-Carpet
Accessories
Clarks Jink Cola Suede

Clarks has been putting their iconic Desert Boot on the feet of men everywhere since approximately the beginning of time. Originally introduced in 1982, the Jink is the shoe equivalent of "taking a little off the top" because it takes the functional and stylish parts of the previously mentioned Desert…

By Cooper Fleishman
Clarks-Jink-Cola-Suede
Entertainment
Pictogram Music Posters

Music defines moments in a man's life that words just can't describe. Everyone remembers the song that was playing the first time they got their heart broken or the song that got them through that breakup. The song played at a special memorial service that really meant something to the…

By Cooper Fleishman
Pictogram-Music-Posters