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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Gear
Muji Indoor Football

Thanksgiving usually marks the last time most guys play any organized sport outdoors. We use the term "organized" loosely because it is usually a drunken game of football with the family that features lots of dropped passes, a hefty helping of poorly run trick plays, and an uncle puking in…

By Mike Newman
Muji-Indoor-Football
Cameras
Camera Wrist Strap

For a while we were convinced there was one company making all the wrist straps that are included with most point-and-shoot digital cameras. Just one little uninspired-to-get-creative-because-there's-no-competition company out there churning these things out by the case full. The YKK Zipper company of camera straps. Instead of being stuck with that same boring…

By Mike Newman
Camera-Wrist-Strap
Computers
Crypteks USB

Despite looking like a prop from a cinematic adaptation of some Dan Brown novel, the Crypteks USB is actually a very real way of keeping your most important info safe. Instead of keeping digital tax files, private corporate documents and loads and loads of porn on some USB drive that could…

By Mike Newman
Crypteks-USB
Entertainment
Infinity Playing Cards

There's something magical about a boat full of aces over eights. Something extraordinary about a hand full of sequentially numbered red or black cards. Whether your game is hold em or stud or draw, or if you're just making aces appear and disappear at will, cards can be magical. When…

By Cooper Fleishman
Infinity-Playing-Cards
Videos
The Story of Nooka

We make no bones about the fact that we love just about everything that comes out of Nooka. We've gone behind the curtain at their offices. We've profiled the man with the plan. Hell, we even sell their watches in Shop Cool Material. Behind it all is a desire to…

By Cooper Fleishman
video-The-Story-of-Nooka-th