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Travel
The Canadian City You’re Probably Overlooking

The Canadian City You’re Probably Overlooking

A Little Wild. A Little Luxurious. Entirely Underrated.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Drinks
Whiskey Blender

There are quite a few things most people disagree on: politics, sex and religion are just a few of them. One thing most people can generally find common ground on is booze. The booze conversation is more hands (or mouths) on, so it will probably lead to one of other…

By Cooper Fleishman
Whiskey-Blender
Contests & Give-Aways
Cool Material’s Big Ass Giveaway Winners

The aptly named Big Ass Giveaway has finally drawn to a close. Thanks to everyone who entered and... who are we kidding, you just want to know who won. Scroll down to see the winners. Fourteen people won one really cool item from the Big Ass Giveaway. Here are the…

By Cooper Fleishman
duh-winning
Entertainment
Song Map

It's hard to remember a time before Google Maps when big brother didn't always know where you are, but it existed. Apparently they had these things called maps that didn't require a power source and were impossible to read. These times were also lacking in things like Spotify and Grooveshark,…

By Cooper Fleishman
Song-Map
Fashion
Fight Club Soap

As per a very well-known set of rules, we shouldn't really be talking about this. We're not sure how Chuck Palahniuk, Edward Norton and Brad Pitt would feel about us bending those rules in the hopes of improving the manliness of your loofah-laden morning routine, but we're gonna hope they…

By Mike Newman
Fight-Club-Soap
Gear
Tactical Bleeding Zombie Target

All the empty beer cans you pick off and targets you fire to shreds won't prepare you for the coming zombie revolution (we assume). Don't be a sucker. When they come for you, you'd better be ready, which is why we present the Tactical Bleeding Zombie Target. When you fire a…

By Mike Newman
Tactical-Bleeding-Zombie-Target