Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Features
The Disciplined, Fast Lane Life of a Race Car Driver Turned Winemaker

If you were to ask me to rattle off my dream jobs in five seconds, I would probably list: rock star, National Geographic explorer, and whatever exactly Magic Mike’s professional title is. With a few more moments to consider, I would add elite racecar driver and winemaker, professions I admire…

By Johnny Motley
jamie-slone-header
Misc
2025 Volkswagen ID. Buzz

The much-anticipated return of the Volkswagen Microbus takes the form of the all-electric ID. Buzz. It design is a great blend of modern and vintage cues, but the powertrain is all 21st century. The base model is rear-wheel drive with 282 horsepower from the 91 kWh battery, and a two-motor…

By Amos Kwon
ID-Buzz-8
Misc
Madre Mezcal Ancestral

We've sung their praises before but Madre Mezcal produces some of our favorite mezcal. And now the brand is introducing Madre Ancestral, a premium mezcal that embodies the rich cultural heritage of Mexico. Crafted with meticulous care in Oaxaca, this artisanal spirit showcases the ancient art of mezcal production. Sourced…

By John A. Paradiso
Madre-1
Clothing
Make Your Summer a Lot More KÜHL With These Shorts

Seamlessly transition from lake to land in KUHL’s quick-drying SHIFT AMPHIBIA short. Built with a casual five-pocket design, comfortable stretch and UPF sun protection, these shorts have you covered for all the summer adventures coming your way. Available in six different color ways, pick your favorite one and get outside.

By Pat McLaughlin
MakC_Sailboat_Fourth-of-July_SP22_099
Features
Enjoy Whiskey? Try These 8 Dark Rums Under $100

Rum is always in season. White rum (and cocktails like the classic daiquiri) is perfect for warm weather. Spiced rum is great for adding an extra kick to your Cuba libre or other go-to mixed drinks. Dark rum (regardless of its age) is a great pick all year long. That’s…

By Christopher Osburn
Rum-Feature