Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Lifestyle
1

WhistlePig’s The Boss Hog XII: Feather & Flame Is a Deliciously Unconventional Rye Whiskey

Another winning release in the exclusive Boss Hog lineup.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
The Brabus XLP 900 6×6 Superblack Is a 6-Wheel Offroading Beast

Introducing the Brabus XLP 900 6x6 Superblack—a true automotive masterpiece that merges rugged elegance with unrelenting power. This off-roading beast commands attention with its imposing design and blacked-out allure. Beneath its hood lies a twin-turbocharged V8 engine, churning out an awe-inspiring 888 horsepower, effortlessly tamed by a 6x6 drive system.…

By John A. Paradiso
Superblack-9
Gear
Bison Kiridashi Pocket Knife

While we love intricately designed, complex tools, sometimes simple is better. So, meet the Bison Kiridashi Pocket Knife, a formidable companion that effortlessly blends functionality, style, and craftsmanship. This compact yet robust pocket knife is meticulously handcrafted to withstand the rigors of everyday use while exuding a timeless charm that…

By John A. Paradiso
Kiridashi-7
Clothing
Revamp Your Summer Style with Vilebrequin’s Eco-Chic Swimwear Collection

Unleash your inner trendsetter with Vilebrequin's High Summer 2023 collection. Known for their bold, statement-making swimwear, Vilebrequin's High Summer collection for 2023 reflects just that. Crafted from just north of 88% recycled and organic materials, responsibly sourced from the stunning Mediterranean region. Dive into the waves with confidence, as the…

By Pat McLaughlin
1000×600 (1)
Features
All Whiskey Lovers Should Add This Indian Spirit To Their Bar Cart

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. Whiskey: the nectar of barley, the poetry of Celtic lore, an elixir as primal and earthy as the knotted wood that lends its flavor and color to the spirit.…

By Johnny Motley
DISTILLERY, GODAWAN (3)
Fashion
BMW Introduces ConnectedRide Smartglasses

While they haven't hit American soil yet, the BMW ConnectedRide smartglasses are starting to make waves in the motorcycle community. Not only do they offer riders a futuristic heads-up display that car manufacturers have been integrating into their ride, BMW Motorrad promises a safer, smoother experience for motorcyclists. Designed for…

By John A. Paradiso
BMW-Glasses-6