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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Audio
Beats by Dre Executive Headphones

Beats just released that cool new wireless system called the "Pill," and now there's a new set of headphones joining the ranks of the post-Monster regime of Beats products. The Executive Headphones were designed from the ground up to be good for travel. They're lightweight, comfortable, fold-flat and feature the…

By Cooper Fleishman
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Clothing
Socrates Socks

We like cool socks. Actually, we really like cool socks. It's one of the few places in your wardrobe that you can throw a big middle finger to the people upstairs by being loud and obnoxious but not lose your job. The problem with any good socks (even the non-funky…

By Cooper Fleishman
Socrates-Socks-1
Tech
Incase iPad 3 Origami Jacket

Turns out, even in the almost paperless world we live in, there's still a use for origami--iPad cases. Incase, the ever creative company behind cases you've probably had on at least one of your devices before, just released their new Origami Jacket for the iPad 3. Taking inspiration from origami…

By Cooper Fleishman
Incase-iPad-3-Origami-Jacket–1
Drinks
Delizio Uno Coffee Maker

If you're looking for a clean and sharp design to gaze at while making your morning coffee, the Delizio Uno coffee maker might be your next purchase. The capsule brewer is super slim and a minimal design buff's dream come true for caffeine injection. The unit heats up in 15…

By Mike Newman
Delizio-Uno-Coffee-Maker-1
Tech
Secret DJ App

Have you ever been disappointed in the musical selection at a bar? Want to put Motörhead's "Ace of Spades" on repeat all night but can't find it? Can't stand listening to country music anymore? If the bar has it, the Secret DJ App for the iPhone could fix all your…

By Cooper Fleishman
Secret-DJ-App-1