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What We're Buying
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Clothing
Tic Button Fasteners

If we lose a button, we might as well toss the whole shirt in the garbage. Our sewing skills are nonexistent. Luckily, our putting off learning how to sew a button has paid off thanks to Tic. Tic allows you to pop that button right back on without using any…

By Mike Newman
Tic-Button-Fasteners-1
Entertainment
12-12-12 The Concert For Sandy Relief

If you happened to miss 12-12-12 The Concert For Sandy Relief, you missed one hell of a show. Besides the obvious fact that it was for a great cause, the show featured some awesome performances from The Who, Roger Waters, The Boss and many more. Now, you can get some…

By Mike Newman
12-12-12-The-Concert-For-Sandy-Relief
Accessories
Nike Vintage Lunar Collection

There was a trend going on for a bit where designers were slapping brightly colored bottoms on the dress shoes they made. As much as we liked the idea of adding a pop of color to our foot gear, we still subscribed to a more classic look when trying to…

By Mike Newman
Nike-Vintage-Lunar-Collection-1
Entertainment
Evolution of Batman Logo

Now that the final Dark Knight film in the trilogy has come and gone, the grief of knowing there might not be another Batman movie for quite sometime has set in. In remembrance of the good times, adorn your wall with this Evolution of Batman Logo print. The limited edition poster displays…

By Mike Newman
Evolution-of-Batman-Logo-1
Food
Empire Bacon Mayonnaise

Sure you could just have someone cut you open and slather your insides with a thin lard coating, but what's the fun in that? If we're going to be going heavy on some fat, we're going to enjoy the hell out of it. Namely, we'll be slathering a healthy serving…

By Mike Newman
Empire-Bacon-Mayonnaise