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What We're Buying
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Clothing
To A Tee: Ezekiel

Subdued colors, simple graphics, and a weathered look and feel are essential elements in a great t-shirt. Unless you like stiff tees, with loud logos, in neon shades. Then we have it all wrong. The holiday 2012 collection from Ezekial covers all three of our preferred requirements. Available through Nordstrom,…

By BSacco
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Entertainment
Tom Sachs Nugget Playing Cards

Playing cards are like the new pens, in that we can't stop buying them and we're starting to get a little scared. Seriously, we don't play enough poker to warrant the amount of new decks we keep acquiring. They're just so damn cool, though. Now it looks like we've gotta…

By Mike Newman
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Drinks
Concrete Wine Bunkers

Slicing, twisting or popping open a bottle of your favorite vineyard can obviously happen a number of ways, but if you're home it all starts with removing the vino from storage. You can store your bottles in any number of different places, but we're willing to bet money on the…

By Cooper Fleishman
Concrete-Wine-Bunkers-1
Phones
One Second Everyday App

Ready to feel like you haven't done anything with your life? For just a buck, you too can feel like a boring loser! Actually, while the One Second Everyday app could point out that you spend too much time sitting at your desk, it will also inspire you to do…

By Mike Newman
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Audio
Aedle VK-1 Headphones

Plenty of companies set out with lofty goals, uncompromising ideas and that last little bit of something that they need to create an awesome product. Most of them don't succeed. And Aedle? Well, damn. Have you seen these headphones? After years in development, the Aedle VK-1 Headphones (both the Classic…

By Cooper Fleishman
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