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What We're Buying
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
The InterLock

Whenever you forget your bike lock, you have to deal with that awkward dash into the store. The one where you run in and forget half the stuff you need because you're thinking about whether your bike is getting jacked. The InterLock is a smart way to avoid this from…

By Mike Newman
The-InterLock-1
Clothing
To A Tee: Puma X Professor Green

Pro Green X PUMA is an exclusive line of apparel designed by British rapper, Professor Green. The refined, urban-inspired line of clothing includes t-shirts as well as outerwear. A series of contrast pocket tees offer a unique replacement for graphics, while the collection's character, the honey badger is fearless and ferocious…

By BSacco
To-A-Tee-Puma-X-Professor-Green-1
Entertainment
Precision Machined Dice

If you've got a hot hand in the dice game, and every die you touch burns up from the heat you're generating, grab a pair of these Precision Machined Dice. Available in a variety of different materials - aluminum, stainless steel, brass, copper and titanium - the dice are machined from 100% solid…

By Mike Newman
Precision-Machined-Dice
Entertainment
Mixtape: Holiday Music That Doesn’t Suck

We love the holidays. Giving gifts, getting gifts and getting smashed with Gramma so she can tell the same stories over and over always brings a smile to our faces. We’re even ok almost having a heart attack in January when the credit card bills start piling up like those…

By Cooper Fleishman
Mixtape-Holiday-Music-That-Doesnt-Suck
Accessories
Philippi Stainless Steel Yap Money Clip

Deciding to keep your cash in a money clip is a bold move. You're committing to the fact that you're going to look like a baller every time you go to pay for something. Now, obviously that's okay as long as you can keep it stocked with more than a couple singles…

By Mike Newman
Philippi-Stainless-Steel-Yap-Money-Clip-1