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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Entertainment
Custom Classic Movie Action Figures

Somewhere there is a box in an attic that contains a vast array of action figures we beat up in our youth. There are Stormtroopers missing limbs, G.I. Joes covered in marker and a bunch of other toys we can't even recall the origins of. We miss all of them.…

By Mike Newman
Custom-Classic-Movie-Action-Figures-1
Phones
Quincy Design Co iPhone Cases

There are few things in this world we love more than a pair of quality kicks. Ok, that's a bit of a stretch because cocktails and fast cars and women and beer and iPhones, but we like shoes a lot. Which is why, when Quincy Design Co started making iPhone…

By Cooper Fleishman
Quincy-Design-Co-iPhone-Cases-1
Audio
Olive ONE HD Music Player

When we first saw the blurb about the Olive ONE HD Music Player, we thought the same thing you're probably thinking right now--I don't need another music player, that's why I have Pandora/Spotify/Airplay. We initially dismissed it, but that was a mistake. Olive (the company, not the martini accoutrement) manufacturers…

By Cooper Fleishman
Olive-ONE-HD-Music-Player-1
Videos
Man of Steel – Official Trailer #2

Growing up, you probably swore your allegiance to either Batman or Superman. Few could say they cared for both evil-stoppers equally. With the recent success of The Dark Knight trilogy, it would be safe to say Clark Kent has taken a bit of a backseat to Bruce Wayne. Luckily, Christopher Nolan is…

By Mike Newman
video-Man-of-Steel—Official-Trailer-2-th
Drinks
Goods: Gear for Coffee Fiends

Where would we be without coffee? Well, we're not exactly sure, but we'd guess in a bed somewhere. In fact, we'd probably have been in a bed for the last few years. Coffee is our gasoline. If you also happen to rely on java to get you going, here's some…

By Mike Newman
Goods-Gear for Coffee Fiends