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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Home
The Courlander Candle

We're pretty sure granddads exist for two reasons: To teach us how to live and act like real men, and to show us how to say the most wildly inappropriate things at the worst possible times. Nothing reminds us of old grandpa more than the scent of rich tobacco. Let The Courlander Candle…

By Mike Newman
The-Courlander-Candle-1
Gear
Cool Material At CES

We're packed up and heading out to CES in Vegas this week, and we're ready to bring you all the info on the futuristic gadgets we can't wait to get our hands on. Want to get a behind-the-scenes look at all the new tech toys, possible celebs, and general insanity…

By Mike Newman
cm-at-ces
Entertainment
PostalPix

No matter how bad you are, no matter how many selfies you've taken, there's at least one good photo you've snapped on your phone. With cropping, filters, and effects, it's statistically proven that you have at least one picture worthy of putting on display. With PostalPix, you can get that…

By Mike Newman
PostalPix-1
Transportation
Papercruiser Foldable PDF Models

Our origami skills are on par with our synchronized swimming skills, in that they're nonexistent. That being said, we're totally up for trying our hand at folding up a mini Land Cruiser or Ford Bronco. These Foldable PDF Model vehicles are sweet and cheap little additions to any dude's desk.…

By Mike Newman
Papercruiser-Foldable-PDF-Models-1
Audio
OYO Ballo Speaker

As you're well aware, we're all about the latest and greatest. Mini-computers with fruit badges worn as watches. TVs that come with their own glasses. Entertainment systems that connect to wi-fi, your home computer, and stream your definitely-not-pirated movies to you on your phone half way across the wold. But…

By Cooper Fleishman
OYO-Ballo-Speaker-1