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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Signfeld Prints

For all the incredible adjectives you could use to describe Seinfeld, "stylish" is probably not the first that comes to mind. From Jerry's blindingly white sneakers to Elaine's sweet-ass dance moves, style was one of the only things the show wasn't about. If you want to display a bit of…

By Mike Newman
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Videos
Man of Steel – Latest Trailer

If it feels like we've been posting a lot of Man of Steel trailers lately, it's because we have. And we're not prepared to stop. Each seems more epic than the last. This Nokia Exclusive basically jams two minutes of action from the movie into one hell of an adrenaline…

By Mike Newman
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Features
11 Westerns Every Guy Should See

No film genre is as American as the Western. Greats like John Wayne and Clint Eastwood gained a helping of their machismo from starring in a handful. Many made us long for having a cold beer in a hot saloon and taking a stroll down a dusty trail. Of course,…

By Mike Newman
11-westerns-every-guy-should-see
Clothing
Wear This: Jack Archer from Airows

Each week, we turn to one of our favorite style bloggers or men’s fashion insiders to put together a solid outfit. Sunpocket II Dark Tortoise Sunglasses - $89 J. Crew Slim-Fit Pocket Tee - $25 Jack Spade Leather Credit Card Holder - $45 Apolis Double Ring Reversible Belt - $108…

By Cool Material Guest
wear-this-airows
Videos
1,000HP Volkswagen Golf

No offense to VW, but insane speed isn't the first thing that comes to mind when we see a Golf. Reliability, solid gas mileage, the ability to fit in small parking spots, these are the initial things that pop up. Not any more. Boba-Motoring just took the Volkswagen ride and…

By Mike Newman
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