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Features
Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Two generations of American denim makers come together to prove that great design doesn't have to stand still.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Beautiful LEGO

Most of our LEGO constructions consisted of poorly designed cars and houses severely lacking in windows. Mike Doyle and the other artists featured in "Beautiful LEGO" have gone far beyond that. The book features 400 photos of work from over 70 artists who use the classic toy brick as their…

By Mike Newman
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Transportation
MOTO Urban Bike Pedal

Anyone who has spent any time on a bike in their life has had the unfortunate pleasure of having a foot slip off the pedals and the resulting shredded up shin. For a better and more stable riding experience, check out these pedals from MOTO Bicycle Innovations. The pedals have…

By Mike Newman
MOTO-Urban-Bike-Pedal-5
Clothing
Triple Aught Design Ranger Hoodie

Blending style, versatility and the superior wind resistant properties of heavyweight Polartec® Wind Pro® fabric, the Ranger Hoodie is built to withstand demanding use across diverse climates and conditions. Made in the USA, this resilient jacket is field proven by operators and adopted by civilians as an essential piece of…

By Cool Material Guest
Triple-Aught-Design-Ranger-Hoodie
The Roundup
Ricardo Santos Formula 1 & Rally Car Illustrations

We don't pick up too many Portugese car magazines, but after seeing the work of Ricardo Santos, we might just start. The illustrator and car mag contributor draws both Formula 1 and rally cars in a unique retro and clean style. These aren't like the minimalist posters that keep popping…

By Mike Newman
Ricardo-Santos-Formula-1-Rally-Car-Illustrations-1
Food
Puff’s Preserves Boozy Jam

If you've sworn off peanut butter and jelly since you're not on a student budget anymore we have only two questions for you. Why? It's still delicious even if you're not broke. More importantly, would you reconsider that decision if alcohol was involved? Puff's Preserves does boozy jam that will…

By Cooper Fleishman
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