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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Drinks
Fantastical Fictive Beers Print

What good is a beer that you can't drink? Normally not much, but thanks to Pop Chart Lab, they do make for a pretty clever piece of art. The Fantastical Fictive Beers Print depicts famous fictional beers throughout pop culture. From classics like Duff (actually a real beer too, but…

By Mike Newman
Fictive-Beers-Print-8
Tech
Apple iPad Air

The latest generation of the iPad is here. The new iPad Air sports a 9.7" Retina display and is about 2 mm thinner than the previous version of the Apple tablet and is lighter as well. Just like the iPhone 5S, the new iPad Air will contain the new A7…

By Mike Newman
ipad-air
Drinks
Whisky Lover Black Set

Pouring your whisky in the same glasses or mugs you use for all your other beverages is amateur. For a more sophisticated and stylish drinking experience, consider adding the Whisky Lover Black Set to your home bar setup. The dark and mysterious set includes two mouth blown tumblers in a…

By Mike Newman
whiskey-lovers-black-hero-1024×1024
Lifestyle
Heritage: Russell Blackmore

I've got a bit of an obsession with sunglasses and it all stems from this Carl Zeiss pair that my Dad bought on Jermyn Street, London, in 1960 before being posted to Jamaica with the British Army (tough posting!) The thick stainless steel frames and brown solid optical glass make…

By Cool Material Guest
Russell-Blackmore
Drinks
Heineken Sub

At any given time, our fridges are loaded with leftover Chinese food, a Brita filter, and an assortment of beer and random snacks. Needless to say, shelf space is at a premium. It's just for this reason that the Heineken Sub is valuable. The unit can chill beer itself and…

By Mike Newman
Heineken-Sub-1