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What We're Buying
It’s Time to Upgrade Your Gas Station Lighter

It’s Time to Upgrade Your Gas Station Lighter

These 5 lighters turn a disposable necessity into a piece of EDC you’ll actually want to carry.

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Travel
The Case for Nashville as Your Next Golf Getaway
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Travel
Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture
Our Picks

Featured Stories

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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

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Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

1
Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
Objects in Mirror Are Losing Decals

The truth is, second place isn't really all that bad. You almost won. You almost finished at the top of your field. If you're Earnhardt, Sr. or one half of shake and bake, second just isn't good enough. If you're not first; you're last. Second place is the first loser.…

By Cooper Fleishman
Objects-in-Mirror-Are-Losing-Decals
Clothing
Wear This: Giuseppe Timore from An Affordable Wardrobe

Each week, we turn to one of our favorite style bloggers or men’s fashion insiders to put together a solid outfit. Gloverall Midlength Monty Duffel Coat - $484 J.Press Shaggy Dog sweater - $230 Lands' End Blue Stripe Oxford Shirt - $30 Ayeshire Tweed Cap by Bell and Sons -…

By Cool Material Guest
wear-this-affordable-wardrobe
Transportation
Lazareth Wazuma V8F Matte Edition

Ok, stop us if you’ve heard this one: What do you get when you cross a Ferrari, BMW, and a quad? Give up yet? You get the Lazareth Wazuma V8F Matte Edition. And believe us when we say, the Wazuma is no f’ing joke. Strap on your helmet and buckle…

By Kevin McCauley
wazuma-v8-mat-edition-1
Lifestyle
Heritage: Bill Hovard

This magnificent German numerator (circa 1920) was found on the top shelf of a dusty cabinet in a Stockholm thrift store. Offering both a sans-serif and serif font selector, the numerator also offers four distinct font sizes. This object has become one of the Hudson Made essential tools and we…

By Cool Material Guest
Bill-Hovard
Drinks
Brewmeister Snake Venom – The World’s Strongest Beer

Think that 10% double IPA is strong? Snake Venom, from Scottish brewery, Brewmeister, clocks in at a stomach-burning 67% ABV. Snatching the title for the world's strongest beer, the brew is made with smoked peat malt (how Scottish of them) and both Champagne yeast and ale yeast. Now, whether it…

By Mike Newman
worlds-stongest-beer