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Features
Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Two generations of American denim makers come together to prove that great design doesn't have to stand still.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
For $1 Million, You Could Be Driving Around in a Street Legal Batman Tumbler

Owing a replica of the Batman Tumbler that sits in your driveway and never moves would be cool enough, but this ride, inspired by Bruce Wayne's latest daily driver, is completely street legal. It's loaded with an eight-cyclinder LS1 engine, 44" super swamper tires, and the head-turning ability that even…

By Mike Newman
batman-tumblr-forsale
Food
Monitor Your Propane Levels On Your Phone With Refuel

Unless your guests love raw chicken and under-cooked steak, you probably want to make sure you have enough propane to last the evening for your next cookout. Problem is, it's not always easy to tell how low you are. Refuel lets you monitor your tank's fullness right from your phone.…

By Mike Newman
refuel-propane-app-4
Gear
The Nano Cache Will Safely Store Some Of Your Smallest Items

Whether you're on the trail or at the beach, small items can be just as much a nuisance to carry around as larger ones. The Nano Cache is a beautifully machined little storage vessel that's ideal for pills, a bit of folded up cash, or a slew of other small…

By Mike Newman
nano-cache-4
Food
The 100 Best Places to Eat, According to Yelp

We rarely go anywhere to eat without doing at least a little research into what others think of the joint. For this purpose, Yelp is a trusty companion. While we don't buy all the reviews and don't put too much stock into what some people think (looking at you, guy…

By Mike Newman
yelp-top-100-restaurants
Drinks
This American Whiskey Comes With a Tin Cup So You Can Drink Like An Old Miner

Tincup Whiskey is a nod to the first whiskey drinkers out West. Named after an old mining town on the western slope of the Rockies, Tincup is a bold and spicy bourbon that comes with a tin cup cap so you can travel with it and eliminate the need to…

By Mike Newman
tincup-whiksey