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Lifestyle
The Future of Bourbon Is Behind This Door

The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

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partner
How to Serve Great Cocktails Without Missing Your Own Party
Finding Nature and Nurture in Puerto Vallarta Finding Nature and Nurture in Puerto Vallarta
Travel
Finding Nature and Nurture in Puerto Vallarta
Our Picks

Featured Stories

What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Shop
The Cool Shop
2
What We're Buying
What We're Buying

The Cool Shop

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

1
4
Sports
Sports

The Best New Gear From Nike This Week

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
5
Travel
Travel

Inside the 35th Kentucky Bourbon Festival

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
9
Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Tech
iPhone 7 Plus

Apple announced both the iPhone 7 and the iPhone 7 Plus today, but we're going to focus on the latter, as it's a bit more exciting. Yes, the rumors are true: the new iPhone does not have a headphone jack. But that's not necessarily bad news. The new iPhone 7 Plus…

By Mike Newman
iphone-7
Food
Glenfiddich IPA Scotch

Glenfiddich is adding to their already impressive stable of whiskies with a new experimental series that includes an IPA scotch. Yes, an IPA scotch. Dubbed the IPA Experiment, the unique whisky is finished for three months in casks that were used in the creation of an IPA from Speyside Craft Brewery.…

By Mike Newman
Glenfiddich-IPA-Scotch
Entertainment
10 Movies That Made Us Cry

It's time to leave the macho persona at the door. We'll admit it, some movies just get us right in the feels. And, unless your heart is made of stone, we're guessing you're the same way. We asked around the office and found 10 films that have made the guys at Cool…

By Mike Newman
murray2
Features
Beer Cans Too Good Looking to Throw Out

There is a fact flying around the internet at the moment which states that craft beer makes up 4% of the current US beer market. Now that sounds pretty low to us, but if we were sitting at, say for instance, around 0.5% sales a couple of years ago then…

By Matthew Pike
Beer-Cans-Too-beautiful-to-Throw-Out-2
Videos
Dos Equis Introduces the New Most Interesting Man in the World

In the pantheon of great advertising campaigns, Dos Equis' "The Most Interesting Man in the World" is right up there with "Wassup," "Where's the Beef?" and that Carlsberg billboard that dispensed beer. Then Dos Equis sent him to Mars to, perhaps, never be heard from again. Well, today we have…

By Mike Newman
new-most-interesting-man-dos-equis