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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Features
The Coolest Places You Can Visit On Google Street View

The Coolest Places You Can Visit On Google Street View You could shell out the cash for a plane ticket and a hotel near any of these places, but it would be far cheaper to take a virtual tour with Google. Thanks to Street View and Business View, some pretty…

By Mike Newman
coolest-places-to-visit-on-street-view-cool-material
Fashion
J.Crew x New Balance 997 Cortado

Inspired by the espresso drink Cortado (aka "gibraltar," "café noisette," "cortadito" and "piccolo latte") that combines equal parts espresso and warm milk, the latest J.Crew x New Balance collaboration combines those tonal colors into a new sneaker. The extremely limited J.Crew x New Balance 997 Cortado silhouette combines whites, grays…

By Cooper Fleishman
J-Crew-x-New-Balance-997-Cortado-1
Fashion
What to Wear This Spring: Chill

A good portion of any man’s clothing collection may be either subconsciously or consciously designated to pieces that are ideal for doing absolutely nothing. You know, the moments (or days) when you just can’t be bothered to get dressed up but you still want to feel somewhat presentable. Luckily, the…

By Sarah Mastriano
spring-style-guides-chill
Features
The Most Beautiful Beer Cans of 2017

The beer bottle is dying a slow death. Today's hottest breweries are ditching the glass and turning to the convenience and portability of the can. While we've mentioned a few can designs we've loved in the past, today there are more stunning examples than ever before. If you want a great…

By Mike Newman
Most-Beautiful-Beer-Cans-of-2017-new
Food
Put Down the Sriracha and Get the Best Hot Sauces Shipped Right to Your Door

There's a whole world of hot sauce beyond the handful of bottles on the shelf at your local supermarket. If you feel like you're relegated to those few mass-produced options, think again. Fuego Box is a hot sauce of the month club that ships you small-batch hot sauces every month. Without…

By Mike Newman
fuego-box-sp-3-23-17-1