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Heineken Just Released the Commercial Pepsi Should Have Made

We recommend that any brand looking to tackle a major social issue in one of its ads pump the brakes. More often than not, you'll be met with overwhelming—and well-deserved—backlash for leveraging something actually important to greedily move your product. You don't want to be the next Pepsi. Heineken, however,…

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Call of Duty Returns to World War II

In recent years, Call of Duty has felt like it was floundering for ideas a bit. The franchise had extreme early success with its initial World War II setting, but fatigue set in as every other major and minor game developer threw their lot into the Nazi shooting escapades of the…

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You Can Customize the Shinola Canfield Bolt 250 Different Ways

Every time Shinola releases a new watch we find another stylish timepiece that immediately becomes a favorite. Their latest, The Canfield Bolt, is another instant hit, but this time around the watch is also customizable. Each one of the options in The Canfield Bolt line (there are almost 250 different…

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The New Camp Cookbook

If your outdoor or wilderness food preparation is limited to Jiffy Pop, marshmallows and hot dogs you need a copy of The New Camp Cookbook. Billed as "a book for day trippers, adventurers, campers and anyone who enjoys cooking outdoors," The New Camp Cookbook: Gourmet Grub for Campers, Road Trippers…

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Seiko Is Recreating Their First Dive Watch

In 1965, when watches with high water resistance weren't widely available, Seiko produced their first ever dive watch in the Seiko 62MAS (reference 6217). Decades later, Seiko is recreating their first dive watch with a few different editions that will be available throughout the year and present very different takes…

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