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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Fashion
What Your Girlfriend Wants You to Wear

A large part of the reason we try to look good is to impress the fairer sex. So it couldn’t hurt every once in a while to get a woman’s perspective on the clothing and accessories she’d prefer. We turned to our friends at Style Girlfriend to do just that. Here…

By Style Girlfriend
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Food
Introducing ‘Hoppist’

At Cool Material, we have a thing for beer. You already know that if you've read some of these articles over the years. We're not the only ones. Being into beer is no longer a fringe thing. Breweries are popping up left and right, can releases are drawing massive crowds, and…

By Mike Newman
hoppist-post
Home
Hanayama Impossible Bolt Puzzle

Hanayama makes some of the most challenging and coolest puzzles out there. The Nutcase "Impossible" Bolt Puzzle from Bepuzzled is a brain teaser that challenges you to take a single nut and bolt combination and separate the nuts from the bolts to reveal the interior stash container and remove the…

By Cooper Fleishman
Hanayama-Impossible-Bolt-Puzzle
Fashion
MINUS-8 Reimagined the Field Watch

MINUS-8, the people behind the Layer watch, set out to revamp the field watch after spending time at the Anza Borrego Desert in California. The MINUS-8 Anza Field Watch is a fantastic marriage of utilitarian and durable design paired with effortless style and smooth, clean lines. Anza features a 38mm…

By Cooper Fleishman
MINUS-8-Field-Watch
Home
The Casper Mattress Is Engineered for Outrageous Comfort

When you sleep soundly, you feel like you can conquer the world. So what if you could do that every night? You can with the Casper mattress, which has been obsessively engineered for outrageous comfort. The mattress, which is the most awarded mattress of the decade, will deliver the sleep…

By Jeff Drumheller
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