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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Food
Häagen-Dazs Is Selling Boozy Ice Cream

We're on board for incorporating booze into any of our meals. While we have plenty of ways to grill with beer and handle a boozy dinner, we've been limited on alcoholic sweets for afterwards. Luckily, Häagen-Dazs is stepping up to the plate to assist. Their new Spirits line is a collection of alcohol-filled…

By Mike Newman
Haagen-Dazs-Booze-Ice-Cream-4
Videos
Creator of the World’s Largest NERF Gun Moves on to Super Soakers

Last summer, YouTuber (and former NASA engineer) Mark Rober built the world's largest NERF gun and terrorized his kids with it. This summer, Rober is getting into water sports, putting his specific brand of engineering to use building himself a custom Super Soaker. Where the original is hand pumped, Rober's uses…

By Dillon McLaughlin
Largest-Super-Soakers-1
Features
These Inventions Prove People REALLY Want to Keep Their Beer Cold

With the hottest months of the year right on the horizon, we’d like to make a small Public Service Announcement to our readers. Please remember to keep those beers cold, guys. No good beer should go to waste, and with the sun preparing to give us its worst, we all…

By Maxwell Barna
beer-cold-inventions
Fashion
Turbulent Labs Watch Roll Is Luxury Grade

One look at Turbulent Labs Watch Roll is all it takes to realize it's of a caliber you'd expect to find in a luxury sedan or something even more opulent. Diving into the construction and build quality isn't going to change your mind, either. Premium Italian leather sourced directly from…

By Cooper Fleishman
Turbulent-Labs-Watch-Roll-1-1
Transportation
East Coast Defender Project Blackout

The East Coast Defender hits just keep on coming with Project Blackout. What started as a 1987 Defender 90 has been reborn as a black-on-black-on-black monster decked out in both performance and creature comforts. The brief provided to ECD by the customer described something "equally at home on the road…

By Cooper Fleishman
East-Coast-Defender-Project-Blackout-1-new